Furniture with a conscious mindset.

bekind. is more than a furniture brand. It’s a conscious mindset.

Initiating change takes the right mindset. bekind. is our guiding principle towards nature, society, our employees, suppliers and the people using our furniture – big and small ones.

This conscious mindset makes us build furniture for generations – creating a sustainable world of furniture – free from a throw-away mentality, because earth conscious lifestyle starts at home – with small things.

Designed by dads. Fair production – made to last.

bekind. combines timeless design, renewable materials and German craftsmanship. Local FSC-labelled solid wood and linoleum are transformed in Cologne into stable, functional pieces of furniture.

Our serial production is a mix of traditional manual work combined with modern, high precision machine production. Doing so enables us to sell our furniture at a reasonable price without sacrificing quality or exploiting our employees, our suppliers or nature.

Versatile – and therefore built to last.

Our concept of sustainable furniture is focusing on achieving a long-term usage – ideally over several generations in order to ideally use the required natural resources. The furniture’s design (timeless), material (high quality and long-lasting) and functionality (versatile) have therefore been created to last forever.

For bekind. to be more than just another brand and enabling us to really make a change to the trends on the market we need many people joining us in the movement of initiating change. We need you to transform stools into dollhouses and toy garages, desks into benches and drawing corners into coffee tables no matter if you are young or old, big or small.

The more ideas our users have the more desires can be met by bekind. – it does not matter whether it is in children’s rooms, kindergartens, living rooms, waiting rooms or restaurants. But there will always be a conscious mindset.

Short distribution channels for fair prices

We would like to make our fair furniture available to as many people as possible and we need many allies to reach our goal of fair prices. We are therefore selling our products directly through our own online-shop and send them off straight from our workshop in Cologne. This saves rent on shops, retailer margins or provisions for distribution and enables us to keep the prices as low as possible.
distribution and marketing costs
  • shop rent
  • retailer's profit margin
  • distribution fees and provisions
  • doing our own marketing
manufacturing costs
  • locally grown solid wood
  • linoleum
  • fair salaries
  • fair payment of our suppliers
company's costs
  • design / conception
  • machines and workshop
  • risks and profit

Sustainable to the core

  • made from recycled paper, free from plastic
  • produced just 25km from our manufacture
  • paint instead of trash
  • 100% climate-neutral by GLS
  • free of charge within Germany
Felt seat cushions
  • 100% made from recycled PET bottles – we consciously decided against natural wool felt because the wool used for it is almost always imported from New Zealand, Australia or South Africa
  • made in Germany by a small firm that follows the guiding principle of “living sustainably and responsibly”